Posts made in April, 2015

The Value of Connecting Arts and Business

Blog 26 april 2015   Recently there is the discussion on the authentic or intrinsic value of the arts and how this is instrumentalised or compromised when put into a business setting. So let’s see some examples of how this works. Someone from a big insurance company says: “if I want a dialogue with my customers about insurance, it will be short. Insurance is a boring subject.  But if I can talk with them about art the dialogue will become longer and more alive.  So if I want to attract a higher educated part of the population, then associating myself with art is an excellent opportunity....

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